The guys at lifechurch.tv really have the online church thing figured out. (This is a guest post by Chris Hill - you can find him online here & here.)

If you lead a ministry that mainly takes place online, it’s important to understand how to build trust through your social networks. Building trust face to face with one another is something a leader can do naturally because we’ve had our entire lives to put it into practice. However, with our changing culture, it’s important to incorporate new methods of trust-building online.

Here are a few simple strategies you can put into practice using the word TEACHER for memorization:

Be Teachable: If you think you can’t learn anything from your community, you’ll never earn their trust. Leaders must continue to learn from whom they lead. The more you know about your group and the more knowledge you receive from them, the tighter the community will become.

Be Engaging: Ask questions. When you blog, end it with questions for your community to answer. If you don’t intentionally prompt or encourage conversation within your community, don’t expect it to happen. While it may be tough to walk away from a physical (face to face) meeting or lecture, it’s pretty simple to close your browser or move on to other things. There is an higher level of anonymity that exists online.

Be Authentic: As Seth Godin says: “Authenticity, for me, is doing what you promise, not being who you are.” Breaking promises to a member of your online community will yield the same result as it would in any kind of community. Make sure your schedule allows you to follow through with your commitments before you make them.

Be Credible: Become a resource for your community based on your talents, passions, or expertise while making sure the info you’re sharing is correct. Offer links to the information you are currently learning and share the knowledge you’ve gained from any research you’ve done online.

Be Honest: Honesty has to be the number one theme of whatever tool you use to communicate with others online. Even in the smallest things like your avatar pic or bio, you need to express honesty. We are a culture that values transparency and easily identifies the fraudulent. Proverbs 12:22 says, “The Lord detests lying lips, but delights in men who are truthful.”

Be Enabling: An important role as leaders is to enable others to take on leadership roles of their own. Jesus gave us a great example of this in his leadership of the disciples. He didn’t lead by managing, he led by enablling. When you enable others, you are empowering them by building up their confidence in their own gifts and talents. Lifechurch.tv does a great job of this by encouraging current members of their online life groups to eventually create and lead their own group.

Be Respectful: Lose the snark. I know we are an ironic culture who rewards sarcasm, but as Christians we are called to be set apart. Your online community may think you’re witty, but what you’re actually doing is isolating yourself with every sarcastic or negative comment you make. People will not easily trust you or confide in you if they fear you’ll put them down or make a joke of their current situation.

How are you currently building trust within your community online?

[(Photo Attribution)]

“He’s worked tirelessly in his community as a volunteer and activist, often using Facebook and other online tools to organize and launch his church.”

Read the full story here

With nearly 3 million visitors per week, this simple blog is one of the most viewed blogs in the country and this is the first time they have ever invited a pastor to be a writer!

ARC is really excited about what Shaun and Crew are doing in Atlanta and that he is coming to do a LAB- Online Communities are not Cut & Paste at the BUG Conference.

To read his full bio click here.

Deliver a message that is designed to be taken up and spread by others.

• Start early

• Build to scale

• Innovate where necessary; do everything else incrementally better

• Make it easy to find, forward and act

• Pick where you want to play

• Channel online enthusiasm into specific, targeted activities that further the campaign’s goals

• Integrate online advocacy into every element of the campaign

How can the church learn from this strategy?

obamas-social-media-strategy

Bug is focused on identifying, exploring and developing current trends in marketing. Are you looking for the best and least expensive ways to effectively brand, build and develop social networking, and convert on-line traffic to members of your church? Come learn how ARC pastors are reaching more people than ever before through LOW COST , high impact VIRAL MARKETING.

Our goal is to educate, enhance, and enable pastors to reach their local community through social media.

One Day Marketing Clinic - July 13, 2009
TIME: 9 a.m.-4 p.m.
WHERE: Church of the Highlands, Birmingham, AL

CLICK HERE TO REGISTER