Social media lessons from the Obama campaign

Deliver a message that is designed to be taken up and spread by others.

• Start early

• Build to scale

• Innovate where necessary; do everything else incrementally better

• Make it easy to find, forward and act

• Pick where you want to play

• Channel online enthusiasm into specific, targeted activities that further the campaign’s goals

• Integrate online advocacy into every element of the campaign

How can the church learn from this strategy?

obamas-social-media-strategy

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